Our first official Sprend Pro user in Croatia

It's always difficult to find the first customers in a new market. Sometimes there is a preference for an already widely known service. Sprend is known in the Scandinavian countries, but not yet in Croatia.

Generally, well-known and established brands often enjoy a higher level of trust from consumers due to factors such as brand recognition, longevity in the market, and perceived reliability.

However, trust is subjective and can be influenced by various factors, including personal experiences, reviews, and a lot of other things. For example, some people may trust big-name technology companies for their innovative products, while others may be skeptical about privacy issues and data security.

In recent years, there has been increased scrutiny and public awareness regarding data privacy, security breaches, and ethical practices, which has influenced people's trust in big-name services, especially in the technology and social media sectors. Companies that demonstrate transparency, ethical behavior, and responsiveness to customer concerns are likely to maintain and build trust. Certainly, large companies have their strong advantages, but what about smaller companies and services?

Marin Aničić:

“I love that local solidarity!”

Marin Aničić is a journalist, creative, and enthusiast who actively supports and trusts local services. That's his motto. For this reason, he decided to support Sprend and become the first Pro user in Croatia. He is the creator of Lanterna magazine, which regularly covers topics from culture and local interest in the area of the city of Rijeka. His charisma is transmitted without the slightest obstacle, but for photos and videos, he needs Sprend. Thank you for your trust!

Be like Marin! What benefits can using the services of smaller companies bring you?


Personalized Attention: smaller services can provide a more personalized and individualized experience. It's often possible to focus on each customer's unique requirements and preferences.

Customer Service: smaller services may offer more responsive and hands-on customer service. With fewer customers to manage, we can provide more immediate and direct support, addressing issues more efficiently.

Flexibility and Adaptability: smaller services can adapt quickly to changes in the market or customer demands. They are typically more agile and able to make adjustments to our products or services without the bureaucratic processes that can slow down larger organizations.

Innovation and Niche Expertise: smaller services may be more innovative and specialized in niche areas. We can focus on a specific market segment or industry, providing unique solutions that larger companies might overlook or find less economically viable.

Customization: smaller services may be more willing and able to customize offerings to meet the specific requirements of individual customers.

And don't forget the most important thing, which is community engagement. Smaller services often have a closer connection to their local communities or customer base. This can lead to stronger relationships, a better understanding of customer needs, and a higher level of trust.

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Working in Sprend AB for the first time. From Pula to Stockholm. And back home.