Sales with the scent of violets

Why do we buy? The theory says that the forces that influence whether people buy include: basic needs - first of all, we buy things to fulfill what Maslow describes as the bottom of his hierarchy. Then from convenience, replacement, scarcity, prestige or aspirational purchase, emotional vacuum, lower prices, great value. We would also agree with the old sales rule that says: "People buy people first". After that, we buy the product or service. People buy from people they trust.

Even when we think we are making rational decisions, we can unwittingly let our emotions make decisions for us. Shopping is an emotional experience. For the past two months in searching for one of my perfect products, I read reviews and visited stores. Although each specialized in the same things, the people in charge of sales determined the place where I would finally decide to shop. The only thing missing was the product itself. Each time I hoped that I would find in the next one what the previous one didn't have. It was a Sunday of doing nothing in everything we do. I tried the last sample and recognised a familiar scent. Known but far away. It smelled like violets. The same ones that stood on nanny Slova’s window. A long time ago, when we were children and she looked after us together with her flowers while our parents were at work. Those violets eventually became her. Now I don’t need to tell the rest. The shopping formula is hard to guess. What will attract or repel someone is an impossible mission very often. But if we make an effort to give our product some added value, maybe at least someone will find their own reasons for it. Whether Sprend succeeds in creating variations of violets, we can’t know for sure but we water our plants regularly.

"People buy people first". After that, we buy the product or service. People buy from people they trust.

Photo by Xavi Cabrera