Prices and billing

We value our customers and their time, so our priority is always that the service is efficient, the website is user-friendly and readable to everyone. All information related to Sprend’s Plans & Prices is clearly stated on the website and can be easily accessed.

In addition to having a good product, we are aware that the service needs to be constantly improved. Our goal is to provide a service that customers love and trust. Stability is one of our advantages. Below you can read about our pricing philosophy from the angle of Arne Evertsson. What we can say right away is that his point of view differs from the usual. 

Photo by Visual Stories Micheile (Unsplash)

In your opinion, is the price of the service one of the decisive factors in choosing the service?

If you're looking for a service like ours, you'll compare prices for sure. In that sense, it's a decisive factor. But will you gain a lot of customers by reducing prices, that's also a tough question. I'm just speculating about pricing. At one point we did increase our prices after a long time, but we're still lower than our competitors.

What were you guided by when setting prices? 

It's good to have competitors because then you can set the price at the same level. They have probably tried it out, more than you have at the beginning. And you're trying to be a little bit lower.

You're always insisting on the quality of the service, improvement, but you don't talk much about prices. How is that?

There are probably millions of people better in pricing than I am. But if we could be more efficient than the competition in the sense that we could set lower prices, maybe we should. If you always do like the others do,  like the competition, you'll have similar prices. Should we do it in the same way? Maybe the opposite way should be better. 

Here's an example. I notice when service providers offer an Enterprise version, it’s usually charged more per user. Because of more features. They feel it's a better product so it should cost more or they have a feeling that companies will easily find money to spend on this kind of service. So they will make more money. I think we should do the complete opposite. The more people are in our Sprend Teams account, the discounts are higher. That's the direction we're going now. Trying to make it more simple for companies to use the service, instead of making it expensive. We'll make it cheaper.

Very often you're going in the opposite direction in leading a business. How so?

That's freaky business. Freakonomics. I'm presenting that.

When we’re talking about you, in the role of the user, you’re the only person I’ve ever heard saying that something should cost more. You’re willing to pay more.  Why?

I'm just honest. 

You're minimizing it now.

In the software world, it's good to be small.

What are your further plans about pricing?

It's connected with the thing we already mentioned, Team service. To let big companies only pay what they basically use. In that case, the price would not be fixed. To me, it seems you should pay a fair price. And we should come up with that. 

You're giving an advantage to quality while trying to keep the same prices. Is that the direction you’ll continue with?

Yes, we have a lot of development and enhancement to do. There is so much to make our product better. That will make sure that more people will use our service, and that is our growth opportunity. It's like we don't have to play so much with the pricing, a better way is to increase quality. Adding features always makes more sense.

Photo on the cover page made by Damir Spanic (Unsplash)